Services

Analytics has started to take a pivotal role in driving success for the enterprise. Depending on which part of the organization it is, be it marketing, finance, manufacturing, risk etc., the type of questions we ask vary but would eventually boil down to the following categories:

How can I answer a specific question using data and analytics?

With a lot of data at our disposal, what questions can we answer with it?

In the first case, the currency is the cost it takes to acquire said information vs the benefit, and in the second, its the question itself. What are they and how do we allocate the limited resources we have to answer questions that are most valuable to the organization. Our services are geared towards productizing idea generation which could help differentiate us from the competition and make an impact.

Sign up now and see if any of these services could be relevant to your business.

Measurement

Different investments have different capabilities when it comes to measuring the impact. But organizations that would like to diversify their investments, sometimes have trouble reconciling what all these investments individually add up to. Find out now the different ways we can measure and reconcile all investments towards one goal.

Expermientation

As organizations look to iterate and improve their performance, it is essential to understand the impact of changes they introduce to the market and the ability to replicate those results when they scale up. Experimentation gives you a look in to how repeatable and reliable the results are. Check out now how you can introduce/enhance test and learn practices to your business.

Segmentation

Most businesses measure performance based on averages. Breaking down that average to identify areas where we over index in which ever performance metrics we look at gives us a deeper look in to the business and performance. Find out how we take the concept of segmentation and apply that to maximize return.

Value proposition

Value can be defined differently for different opportunities. It could be growing your sub base, retaining more customers, getting more value out of your portfolio to name a few. For most commercial organizations it could be defined as profit which requires an understand of lifetime value and cost to acquire. Sign up now and see how we can help you derive these crucial metrics for you.

Risk and financing

Any investment intended to drive an outcome assumes a certain amount of risk. Present value assumes churn rates, CPA assumes response rates, Monthly cash flows assume similar cost and revenue streams. Understanding what that variability is and how it impacts the level of investment has a significant impact on profitability. See how we take these risk assumptions in to account to inform optimal investment strategies.

Pricing and Promotions

Businesses are usually presented with multiple opportunities with risk vs reward scenarios however are constrained when it come to funds available to invest. Optimization could be a great tool to help understand whether to diversify opportunities, invest heavily in one or acquire more funds to heavily invest multiple opportunities to achieve a certain goal. See how this service brings it all together.

Optimization

Businesses are usually presented with multiple opportunities with risk vs reward scenarios however are constrained when it come to funds available to invest. Optimization could be a great tool to help understand whether to diversify opportunities, invest heavily in one or acquire more funds to heavily invest multiple opportunities to achieve a certain goal. See how this service brings it all together.